Our Creed
HEALTHCARE : A TOTALLY DIFFERENT UNIVERSE!
Our experience confirms everyday that marketing, communication, sales, brands promotion, training in pharmceutical industry and animal healthcare follow totally different rules and principles from the pattern used by the major international companies in food, fashion or car industries.
You don’t promote a statin the way you sell a yogurt or a margarine even an anti-cholesterol one. It is much more difficult to convince a doctor to accept to prescribe a new medecine than to tempt a consumer to try a new anti-wrinkles cream!
The healthcare world is a peculiar one ! Sales and marketing teams have to be real impactful communication specialists, continuously trained in order to have a chance to convince doctors, responsible partners, involved and aware of their responsibility towards the patients and public healthcare.
Armed with this particuliar understanding of the healthcare market problematic, we systematically impose ourselves to develop step by step, according to the markets’ changes, the new investigation models, the new branding programmes, from management training to communication during the medical call for managers, regional directors, medical reps.
This research of new approches, of new training modes, is the basis for the recruitment and training of our own consultants and trainers!
We continuously look into anticipating and understanding the changes of behaviours in the relationships between doctor/pharmaceutical company, doctor/patient! In order to do that, to be ahead of what is convenient to bring t our clients, we base our own development strategy on a substantial ‘research time’ investment. Since 1967, creation of our company, we brought to the healthcare market some innovative solutions that made our reputation as undisputed specialists of Sales & Customer Relationship efficency.
